As self-storage brokers, we spend a lot of time thinking about the value of self-storage properties. Our conversations are usually focused on interest rates, cap rates, timing of the real estate cycles, loan to value ratios, basis points, cost of capital, net operating income (NOI) and lot of other topics that rarely interest property owners other than when they decide to buy or sell a property. There is a good reason most owners avoid this terminology on a daily basis: they are running a storage business! However, we believe that there is a connection between understating the nuances of what does and does not create value and running a successful business.