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If you read last month’s Market Monitor, you know that a lot has changed over the last 12 months and we are starting to see “green shoots” as the bottom of the market is hopefully near. Factors impacting much of the U.S. economy are evident in the self-storage industry, which produced modest rent growth in June 2025 according to data compiled by Yardi Matrix, but also a slower than anticipated rental season, much to the disappointment of many industry insiders. After a white-hot listing market in April and May, new listings seem to be slowing down in June and July. Meanwhile, Argus closings in the first half of 2025 are up 17% over last year but the recovery has been uneven in several markets due to ongoing economic
uncertainty and a still-fragile housing market. Steadying national occupancy levels and a slight uptick in summer occupancy have continued to encourage self-storage operators to continue rent increases, albeit at much less aggressive levels and frequency.