In today’s ultra-competitive self-storage market, many independent owners are unsure what to focus on to keep their property competitive and increase its value. With the continued growth of the REITs, regional operators, and third-party management platforms, many independent operators are facing more skilled and well-capitalized competitors than ever before.  So, the question has become how can an independent self-storage operator not only stay competitive, but preserve and increase their value as well?  It is simple; independent operators need to change their attitudes and processes to become more proactive.  Below I have outlined four strategies that you can employ to compete and increase your value over the next 90 days.