In today’s dynamic self-storage business environment, many independent owners are forced to compete with larger, better capitalized and more sophisticated self-storage operators. Most owners consider the REITs to be the largest competitors in their markets, but we are now seeing the regional players grow to a level that leaves the local independent operator with several large formidable competitors. So the question has become how can an independent self-storage operator take on the giant corporations and not only survive but make a profit?