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Everyone has an opinion.  This statement has always been true, but in today’s ultra-connected, social media-oriented world, opinions are much easier to share (and harder to erase).  Why is this important to self-storage operators?  The image that you project online is one of the primary reasons that people will choose to rent from your facility.  The opinions shared on review sites, social media and even your own online Yellow Pages listing can tell a story about your business…and you want it to be a positive one!